Pulse x Deutsche Telekom

An international campaign targeting Gen Z

The goal of the #WhatWeDoNext campaign was to showcase inspiring and diverse Gen Z talents who are shaping a better future with technology. Disproving Gen Z’s negative stereotype that they’re screen-obsessed and disengaged with “reality”, this campaign’s centre-piece was a viral video starring Billie Eilish championing 6 Gen Z influencers who are doing extraordinary things with their platforms. The #WhatWeDoNext face filter challenge was also launched by Deutsche Telekom to activate digital communities.